All the best design skills are wasted if not applied with an understanding of the user. Empathy brings us right in and makes it personal. Imagination with creativity leads to results so to enhance the user experience; be they digital, service or physical products.

Poe+ma

Derived from the ancient Greek for poiéō, “to make, create” and‎ μᾰthe work”.

This noun perfectly embodies the skillful and imaginative results of the creative team of individuals.

Likewise the work that emerges from thoughtful pursuit can serve both society and business, by bridging people’s needs and desires.

"The noblest pleasure is the joy of understanding."

— Leonardo da Vinci

Leonardo was a highly focused observational thinker, so sketched endlessly!  Always sketching with slight iterations leading to insightful observations and conclusions.

Cerca trova; search and you will find.  This was his life, which we try to embody too.

One sketch at a time.

"Art is the elimination of the unnecessary."​

— Pablo Picasso

Simplicity and essentialism is key of all great design. It should also be unobtrusive.

The product’s function should be self-evident by its honesty and simplicity.

Digital

Good UX & UI design lives in many web and mobile native applications that deliver a digital service for your audience. Poema can help solve some of your business challenges.

Services

Services can also be delivered in a physical space with a combination of both digital and analogue tools. Making your customer experience, CX, a delight.

Physical

Tactile consumer products, such a furniture, is part of our creative skillset. Industrial design is the development of physical objects that enhance user experience.

with creative services such as;

Design Research

Ask. Probe. Analyze. The more we know about your end users, market segment and competitors, the better we can chart our design journey towards solutions that hit the aims of the design challenge.

Product Development

Today's product is a collection of various outcomes, including tactile objects, digital experience using apps or new service delivery flows. The solution in any of these variations is the final deliverable product.

User Experience Design

Understanding your users as they make emotional and cognitive decisions while they interact with a product or service, is what drives design. This is the foundational framework in building the design solution that aligns with your business or organization's goals.

Service Design

Making our world better, a service at a time. Interacting with a services can either delight or frustrate. Empathising with the user's goals, emotions and background helps us design a better service flow. A great service delivery is the key to marrying business strategy with happy customers.

using a collaborative process;

In this phase, we will create a shared knowledge base across all participants.

The team then evaluates everything they learned previously to establish a focus and goals.

The team generates and shares a broad range of ideas as individuals through sketching.

The final concept to be prototyped will be reached by consensus on a single idea.

Time to create a prototype of the concept that will be real enough to test and validate.

Real users provide feedback to validate or invalidate the concept– to further iterate.

to achieve creative results.

"If you want to go fast, go alone.
If you want to go far, go together."

— African Proverb

We’re a team of local and remote:

/Innovators

Design challenges can be understood and further refined into marketable products and services.

/Designers

Our multidisciplinary design team creates poetry for digital, service and physical products.

/Prospectors

Turning challenges into opportunities. Mining for gold in often overlooked places. 

Whether the Poema team is contracted to help you win a greater audience or working internally to develop proprietary products, the process, intent and determination, all remain the same.

Yinka designs interactions that make them easier for users to complete their tasks and meet their goals. He also engineers products designed in pixel and in code as a frontend developer.
Yinka
Designer/Developer
Calvin's always asking "why" and tilting his head to see things from many different perspectives. Breaking information apart into pieces to hunt down all the pain points and find ways to make a user journey "flow".
Calvin
Designer
Yani is your partner in synthesizing data for the big picture into bite-size design morsels. Breaking down the service journey, UI graphics and translating your brand into a unified user experience.
Yani
Designer
371A Richmond Rd, Ottawa, ON Canada K2A 0E7
MON-FRI 09:00 - 17:00